About Us

Matthew O’Connor - Founder

Life and work aren’t about what others can do for you, they are about telling the truth, being human, and conducting oneself with ethics.

As a senior communications professional who has spent time working with Fortune 500 Companies, PETRONAS, and Imperial Oil (ExxonMobil), with leading professional services firm Ernst and Young, international not-for-profit The Red Cross, and locally at the Canadian Association of Petroleum Producers and the Canadian Energy Pipeline Association, I’ve been exposed to and led a variety of different communications efforts, both domestically and internationally.

I believe that communications should be based on strategic market research and understanding your audience, so you can speak to where the conversation is already happening. Foundational to my approach is building strong and meaningful relationships - as evidenced by the work I have done with governments and First Nations.

Compassion is one of my core values and a place I am unwilling to compromise, making me a respected voice when developing strategies, and training.

When not working with clients, I can be found spending time with my wife, two boys and Aussiedoodle, or in the kitchen trying to impress my family with my latest culinary passions.